"In winter we grow fruit and vegetables for Europe at 400m below sea level. In summer we harvest at an altitude of 850m, when it is too hot in the Gulf States", says Bushra Bataineh, describing the advantages of Jordanian agriculture. A paradigm shift is currently taking place in the Jordan Valley, according to the hydrologist at the AgriJordan company. For every kilogram of produce, 80% less water is used than in conventional agriculture. Russia and the Netherlands are currently the main importers of the more than 500 tonnes of fruit and vegetables produced. Medjool dates from Jordan are also very popular. "We supply 2.5% of global production", says Hisham Madanat, General Manager of the Progressive Agricultural Investment Co., "And we expect this figure to increase to 5% within a few years".